WHERE ARE YOU FROM?Northern Ireland, Belfast
After university I had the time to focus on starting the brand, I knew I wanted to be a graphic fashion designer but Belfast didn’t really have any job opportunities in that area so I seen a gap in the market, took the opportunity and decided to create my own brand.
WHEN DID YOU KNOW THIS WAS SOMETHING YOU COULD DO?
I had the design skill set behind me so it was just developing the confidence in myself and from others to believe that the brand stands for high quality fashion and the morals behind the brand. It started from small steps, focus, ambition, determination and other creative people.
WHAT IS YOUR TARGET MARKET?
We are a unisex brand so any gender from their teens to their late twenties.
WHERE DO YOU SEE YOUR BRAND IN THE FUTURE?
We have many future plans for the brand, from collaborating with artists, illustrators, promoters and designers, to expanding our products, opening a studio and shop and featuring in music and skateboarding events. We also would love for Urban Outfitters to sell our stuff.
WHAT INSPIRES YOUR WORK?
Design, music, skateboarding, fashion, minimalism, other brands, creative people, traveling and coffee.
WHAT ARE YOUR BEST SELLING ITEMS?
LORDWOLF X T-shirt
DO YOU HAVE ANY OTHER DESIGNERS/RETAILERS WHOSE WORK YOU LIKE?
So many! Palace, Vans, Thrasher, XCVB, Obey, Twofacelondon, Drop dead, Scrt… to name a select few, but yes they are doing things right in our opinion.
WHERE CAN PEOPLE GO TO FIND YOU AND SUPPORT YOUR HUSTLE?