Loyal Ears Digital Brings Fantasy Entertainment to Salem & Entercom Radio
Written by IMN on 6 Aug 2018
Loyal Ears Digital, a Fantasy Sports and entertainment provider for terrestrial radio enters the NFL 2018 season with new clients and new categories. Salem Radio Network’s Hugh Hewitt will bow LED’s Fantasy platform for the mid-term elections. Called “Midterm Madness” and reaching over 400 radio and cable TV affiliates who can monetize MTM starting on Labor Day, listeners will handicap 25 key Congressional, Senatorial and Gubernatorial races Fantasy style, all chosen by Hugh Hewitt, including research pages to aid the user who will be trying to win a coveted ‘winners’ guest spot on Hugh’s show right after the election.
Hugh Hewitt remarked, “Everybody’s an expert in a bar or when watching their favorite cable news show. Everybody thinks they know who is going to win which race. Well, we are going to find out who really knows the score…the political score.”
Salem Sr/VP, Phil Boyce who commissioned the fantasy approach to the Mid Term’s commented, “We know there is intense interest amongst our listeners in the Midterm Elections. No radio show is more on top of this than Hugh Hewitt. This is a fun and engaging way for Hugh’s listeners to take a stake in following these races, all the way to election night.”
LED also inks new stations for the NFL 2018 season, including the Entercom Richmond, VA cluster for Fantasy Football with WRNL/Sports, WBJJ/Urban, WRVQ/Top 40, WRXL/ Alternative, WRXL/Country and Mid-Term Fantasy for powerhouse Talker/WRVA and WTVR/AC.
Richmond, Spoken Word/PD/Gregg Henson, who exploded the fantasy football concept at iHeart’s legendary WDVE/Pittsburgh in 2016 proclaimed, “Fantasy Football adds stickiness to our digital products and enables us to exceed our goals”
“Proof of concept is over”, says Loyal Ears Digital CEO Jimmy Risk. “In season 3, we will eclipse 300 radio stations who realize that radio needs a sticky, killer app. Fantasy Sports and entertainment is it.”
Mid Term Madness launches on Labor Day Sept 3rd and NFL Fantasy opening day is Sunday, Sept 9th.