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CNBC’s “Make It” Talks How “Flamin’ Hot” Cheetos Became America’s Favorite Snack

Written by on 6 May 2020

It seems like you can’t go anywhere without seeing “Flamin’ Hot” Cheetos. Since launching “Flamin’ Hot” Cheetos in 1992, Frito-Lay is continuing to expand their “Flamin’ Hot” product line. There are 15 “Flamin’ Hot” snacks from popcorn to Doritos.

It’s easy to mistake “Flamin’ Hot’s” popularity as just another social media trend. But experts say, its success is actually a reflection of America’s shifting demographics and their desire for more intense flavors.

In this episode of “Make It,” CNBC explores how “Flamin’ Hot” went from a janitor’s vision to a world-wide phenomenon. Watch the full episode below.


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