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VICE Examines How Michael Jordan Changed Sneaker Culture Forever

Written by on 30 May 2020

Michael Jordan is a cultural icon and basketball legend! The famous hooper led the Chicago Bulls NBA franchise to 6 NBA titles.

Recently, VICE uncovered the uncensored story behind the visionary marketing strategy behind Michael. They also discussed the complicated legacy of the Air Jordan sneaker phenomenon.

This told by the people who made it happen. Watch the full video below.


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