The launch of Popeyes’ chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes’ chicken sandwich became an overnight success.
It kicked off what industry analysts call the “chicken sandwich wars”. However, can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection?
CNBC asked that very question. Watch the full video below.