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From Yeezy to Supreme, Hypebeast Culture Explained With CNBC’s Suddenly Obsessed Marathon

Written by on 5 Apr 2021

Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market.

The growing economy around reselling is opening doors for companies like Stock X, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of CNBC’s Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world.

It also examines the people who spend a fortune buying them. Watch the full episode below.

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